Come on people, it’s just a computer program and in my opinion, not such a good one at that because Google searches all too often, produce unreliable information. No offense intended personally to any of the individuals who are programmers for Google — I have known a few and they are very bright individuals — but something really needs to be done because all too often, a Google search on a person’s name is not an accurate representation of who they are (which also points to the flaws in critical thinking of people who make such an assumption that it is). More and more people who have even minimal critical thinking skills are coming to understand that Google is not a reliable source for information and to really find out information about someone, sources of whatever comes up, need to be carefully and critically examined. Anyone can post anything on the internet about anyone and if they have a bit of technical knowledge and know how to Google bomb or if someone is a critic of certain pseudoscientific practices, the blind stupidity of the Google search engine will make these ads for practices come up with the person’s name. Anti-cult activists have been aware of this for quite awhile now. The reason these ads come up and not ads for more credible sources is that often, these pseudoscientific practices aggressively advertise on the internet whereas the more credible sources most often do not buy so many Google ads, if any. Academics and clinicians who already have busy, successful practices often see no need for aggressive ad campaigns because they have busy practices with long waiting lists simply through word of mouth and do minimal to no advertising.
Perhaps this is why attorney John Dozier, co-author (with Sue Scheff) of the book, The Google Bomb has compared Google to The National Enquirer. Virtually anyone can post anything about someone and Google does not discriminate as to whether it is backed up by any evidence. Dozier stated:
I can see the day when Google will be the National Enquirer of the online world. And ironically, it will be by the vote of each of you. The online society will have voted to leave for greener pastures, tired of the trash Google presents as authoritative (p. 221).
Dozier went on to explain that better search programs will be developed. I highly recommend this book to anyone who has been victimized by an online smear campaign.
Ironically, what’s happening lately is that people, to defend themselves from the libel and defamation that comes up on Google searches that Google will not remove without a court order and since most people cannot afford to hire teams of lawyers to deal with this, is that people are getting Google alerts on their names and doing their own searches in order to defend themselves and this gives even more hits and business to Google. I would bet this is temporary, though, until a competitor steps in and creates a better, more reliable search engine.
So Google, get with it and fix your search program so it does not misrepresent people, or your competitors will do it for you and Dozier’s prediction will come true. In my opinion and experience, for critical thinkers, it already has. In the meantime, smart people or perhaps I should say people that have at least minimum levels of intelligence and critical thinking skills, do not jump to unwarranted conclusions about a person based upon Google ads or what comes up on Google searches.
Until this search engine reliability problem gets corrected, which could be years, I highly recommend people read books like The Google Bomb for things they can do to minimize the damage.